From: Edwards, Alan (SCHEV)
Sent: Tuesday, June 09, 2015 12:38 PM
To: Hix, Dan (SCHEV); ExecStaff (SCHEV)
Subject: RE: College is not a commodity. Stop treating it like one. – The Washington Post
Jeff Selingo at WaPo agrees with Tod; it’s colleges’ fault if/that higher ed is seen as a commodity:
—–Original Message—–
From: Massa, Tod (SCHEV)
Sent: Tuesday, June 09, 2015 9:56 AM
To: Hix, Dan (SCHEV); ExecStaff (SCHEV)
Subject: RE: College is not a commodity. Stop treating it like one. – The Washington Post
Perhaps if colleges stopped advertising as if it were a commodity things might change. Colleges, and their associations, make the comparison of student debt of graduates to a new car and they have been doing this for years before graduate wage reports were done. Also, many institutions have used graduate outcomes as selling points for decades, to blame it on governors and legislators is just a bit misleading.
On the AAU website is a link for “Economic Impacts AAU Universities.” I guess it is appropriate to talk about the economic impacts of institutions broadly at the macro level, but not specifically about students on the micro level? I disagree.
Great idealism combined with mixed-messaging is why American higher ed is in trouble. It is not the result of measurement.
Tod R. Massa
Director, Policy Research and Data Warehousing
State Council of Higher Education for Virginia
“Someone Cares for Higher Education in Virginia”
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From: Hix, Dan (SCHEV)
Sent: Tuesday, June 09, 2015 9:14 AM
To: ExecStaff (SCHEV)
Subject: College is not a commodity. Stop treating it like one. – The Washington Post
FYI…
random data from a tumored head 